SerpUp reads Search Console, Bing, Yandex, Google Analytics and your revenue sources. It finds what changed, tests the causes with evidence, ranks the work by expected gain, and checks the result after you ship.
A free plan is available. Paid plans start with a 14-day trial.
A quiet loop of the product on its demo property.
SerpUp reads your search data, tests why it moved, and hands you the next fix with its evidence attached. It never edits your live pages, and it never promises a ranking.
Step 1 of 6: Find
Search Console, Bing, Yandex and Analytics land in one place. Change points and anomalies are flagged, and days Google may still revise are marked provisional.
The Rank Changes screen of the demo site: the average position summary, then the biggest click losses and biggest gains, scrolling down and back.
Step 2 of 6: Prove
Each movement is split into impressions, position, click-through and query mix. Candidate causes are tested one by one, and every finding keeps its evidence.
An investigation of the demo site: the verdict card with the found cause and its confidence, then the grouped hypotheses and likely contributors.
Step 3 of 6: Decide
Work is ranked by expected gain times confidence, divided by effort. Gains are ranges, never single numbers, and nothing here promises a ranking.
Read about the Action Center →
The Action Center of the demo site: a ranked queue of tasks, each with its expected gain as a range.
Step 4 of 6: Fix
A fix pack lists the exact change, where it goes and the re-scan that proves it. Your agent applies it in your own repository, and you approve the diff first. SerpUp never edits your live pages.
A fix pack for one finding: the ordered steps, the file to change and the re-scan that verifies it.
Step 5 of 6: Verify
After a change ships, the live site is checked again, and the result is read at 7, 14 and 28 days against what was predicted. Misses stay in the record.
A shipped task read again: the predicted range against the measured result at 7, 14 and 28 days.
Step 6 of 6: Report
Share a report by link or send it on a schedule. Client reports carry your own branding where the plan allows it.
The report library of the demo site: Command Center, Monthly Executive, Multi-Site Investment and Weekly Growth Intelligence templates.
With sound: the full walk through one case on a made-up demo site, and a short trailer.
Tutorial · 7:22 · 10 chapters, captions and transcript
One traffic change on a demo site, followed from the first signal to the verdict: what was checked, what found evidence, what could not be checked, and what to do next. An update that lines up in time is a candidate explanation, not a proven cause.
For agents
Connect Claude Code, Cursor or ChatGPT over MCP. Four ready-made jobs cover most days, and every answer carries its evidence and its limits.
147 tools, 116 of them read-only.
“What happened on my site, and what matters now?”
What happened on this site and what matters.
list_propertiesget_dashboardget_next_actionsget_briefingget_activity_feed+2
“Pick the top finding, apply its fix in my repo, then verify it.”
Find a finding, get its fix, apply it in the owner repository, verify it.
get_next_actionscreate_taskget_fix_packmark_appliedverify_task+1
“Turn these findings into tasks with acceptance criteria.”
Turn findings into tasks with evidence and acceptance criteria.
get_next_actionslist_taskscreate_taskcreate_tasksget_task
“Work my approved tasks to done and show the outcome.”
Work tasks to done and see the verified outcome.
list_tasksget_taskupdate_task_statusget_fix_packmark_applied+3
claude mcp add --transport http serpup https://serpup.app/api/mcpThere is a free plan. New workspaces get one 14-day trial of Pro, no card needed, and annual billing is two months free.
Free
1 property, 3 months of history
No card needed
USD 15 a month
10 properties, 16 months of history
Cancel at any time
USD 35 a month
40 properties, 16 months of history
Cancel at any time
USD 149 a month
300 properties, 25 months of history
Cancel at any time
Paid plans open soon. We will email you the moment paid plans open; the founding offer runs until Fri 27 Nov 2026, 23:59 (UTC+5). You can start the 14-day Pro trial now.
Connected sources: Google Search Console, Bing Webmaster Tools, Yandex Webmaster, Google Analytics 4, Google Merchant Center, AdSense and affiliate income, BigQuery bulk export and CSV. Each source keeps its own screen and its own totals. Reports never mix two sources without saying so, and a gap in the data is shown as a gap.
Named as the services and standards we connect to. It does not mean they endorse or sponsor us.
Each number is counted from the product itself. None of these is a customer count or a rating.
160audit checks
Trust and crawl checks in the registry, each with its own evidence.
147MCP tools
What an AI agent can call, from the published tool list.
116read-only tools
Tools that cannot change anything in your account.
7data sources
Each keeps its own screen and its own totals.
25months of history
On the Agency plan. Free keeps 3.
3result checks
After a task ships, at 7, 14, 28 days.
Three kinds of work, one loop. The plan named under each is the one that fits its property count.
One site, or a few, and no time to read charts. You get what moved, why, and the one fix to do first.
Free plan: 1 property
Many client sites in one workspace, with evidence you can show and reports that go out on a schedule.
Pro plan: 40 properties
A large portfolio, client portals and white label reports, with the sites that moved shown first.
Agency plan: 300 properties
No. Actions become tasks that you or your team carry out. Google access is read-only.
No. Nobody can promise a position in search. We show what changed, what the evidence says, and what each fix is expected to be worth as a range with a confidence label.
Google tokens are encrypted with keys kept outside the database, and each workspace is kept apart by row-level security. We hold no security certification, so we do not claim one. The security page lists each control.
Read-only access to Search Console when you sign in. Google Analytics, AdSense, Merchant Center and export destinations each ask for their own permission, and only when you connect them.
As ranges with a confidence label. The estimate model is checked against past data, and each task is measured again at 7, 14 and 28 days. We do not promise results.
Only when a connected source provides it. Where it does not, the field is empty. We do not estimate volume ourselves.
It reads three sources and keeps them separate: visits from AI assistants in Google Analytics, Google AI data imported from Search Console, and prompts we sample. There is no combined score. The Google AI source is limited to the Agency plan.
Yes. Paid plans start at USD 15 a month for Starter, with a 14-day trial. Every limit is listed on the pricing page.
Yes. You can export your data and delete your account from account settings. You can also disconnect Google at any time.
The demo runs the real product on two made-up sites. Nothing in it belongs to a customer.